Lucknow Run is a flagship city marathon. I helped turn it into a recognizable brand and drove participation through one identity that held everywhere.
Services
Client
Year
Website
Challenge
A marathon has to feel like one brand in two worlds, the phone screen weeks before and the crowded street on race day.
Lucknow Run had real spirit, but spirit alone does not fill a start line. People register on their phones in quiet moments, then show up to noise, crowds, and signage. If the brand they signed up for does not match the one they run through, the whole event feels smaller than it actually is.
Goal
I built one brand system designed to survive the jump from a small phone screen to a race-day hoarding without losing a beat.
I set the brand tone and the 2025 identity first, bold and active but rooted in Lucknow. Then I designed the website as the registration hub, fast and mobile, built around how runners actually decide. The content and social plan carried the same voice through pre-event build-up, runner stories, and race day, so every touchpoint felt like the same event.
Result
The 2025 edition ran with strong turnout, and the brand held its shape from the first Instagram teaser to the finish-line banner.
Runners met the same identity wherever they found it, on their phones, on hoardings across the city, and at the venue itself. Registration had a clear home, the social build-up kept momentum right up to race day, and the event read as one recognizable brand. It looked less like a city race and more like a movement.
I made the screen and the street feel like the same event.
I made the screen and the street feel like the same event.
